Open skies, mountain ranges, plains, and pristine waters all come together in the winning logo by Jason Toma that bags him a new Macbook Pro.
The Cariboo Chilcotin Coast Tourism Association (CCCT) held a logo design contest at the start of the new year. Entry submissions closed at the end of January. Amy Thacker, CEO of CCCT says the judging committee had “a tough time” choosing a winner from the seven entries.
“We were impressed with the quality of artists and applicants across the region,” Thacker says. “All the applicants had a connection to the region or our communities in some way.”
The committee’s criteria scored the submissions on several categories, creativity, innovation, alignment with the CCCT brand and region values, marketability, and technical quality.
Jason Toma’s submission of a crow flying with regional landmarks and symbolism was chosen.
Toma’s winning design features seven feathers on each wing of the logo’s crow; as a tribute to the 14 Indigenous Communities in the region. Toma says the star represents the wonder and possibilities that await in the region.
“Being born and raised in Quesnel, I have always been in awe of the natural wonders of the Cariboo Chilcotin Coast,” Toma says. “Many of my fondest memories include exploring the back roads and hidden treasures of our region with my Dad.”
Toma, who now lives in Calgary, attributes part of his logo’s design inspiration to his father, who was also an artist.
“What set Jason’s apart was it shined at the creativity and innovation. It is not common, and the standard one that you see everywhere,” Amy Thacker explains.
“[The Committee] thought Jason did a brilliant job representing inclusivity and not focusing on one particular element that we’re known for; but showcasing that depth, breadth, and variety that the region offers.”
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