BC Dairy launches a social media campaign as part of their second annual Matching Campaign for the BC Children’s Hospital Fundraising.
The goal of BC Dairy’s Matching Campaign is to match any donation made dollar-for-dollar up to $100,000.
The Matching Campaign will run from November 27 to December 3.
The Here for Good media campaign will start on November 25, and will consist of a series of videos that will play across YouTube, Disney+, connected TV, and more social media platforms.
The goal is to create “more excitement” around the Matching Campaign, according to Casey Pruim, the Board Chair of BC Dairy.
The campaign will consist of videos on how BC Dairy Farmers are helping grow their communities and encouraging viewers to see the good that BC Children’s Hospital does to donate to the foundation.
Pruim adds that the social media campaign will also bring more awareness to donation campaign, as well as create another avenue people can donate from.
“It’s super meaningful to us as an association. The B.C Children’s Hospital does awesome work. Our goal is obviously that we will max out our $100,000 matching donation,” Pruim says. “It’s a time of generosity, we’re hoping people see the need and the great work that the Children’s Hospital does.”
Donations can be made at bcdairy.ca, or by following links on BC Dairy’s social media accounts.
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