The Tsilhot’in National Government has enhanced it’s brand.
The TNG said in a release the change of their logo was made to further represent the Nation’s history and identity representing unity, strength, pride, vision, and confidence.
Chief and Tribal Chair of the Tsilhqot’in National Government, Joe Alphonse said re-branding is part of the evolution of the Tsilhqot’in Nation, an attempt to move into a new era.
“Paul Grinder, a member of Tl’etinqox, is the designer of the original logo and was heavily involved in the redesign of the new one. The new logo stays true to the older version but allows us to use the brand and tell the story of the Nation in more ways.”
The TNG said the brand was co-created with the engagement of Tsilhqot’in people, TNG employees and Tsilhqot’in Chiefs, and Roodenburg Design Consultants (RDC).
Creative Director at RDC, Rod Roodenburg, stated “working with the Tsilhqot’in people and the National Government on the new brand was an honour for our team. Visiting people in the communities in the Tsilhqot’in region, hearing their stories, walking along the riverbanks and cliffs, and gathering everyone’s input throughout the design process is the way true co-creation happens.”
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